Fly Multipurpose Company – Master Brand & Sub-Brand Identity Development

The Fly Multipurpose Company is a dynamic umbrella brand encompassing several lifestyle and business ventures across different industries. This was one of the most comprehensive and impactful projects I’ve led, involving the creation of the brand from scratch, starting with logo design, brand identity, and logo manuals.

We then extended the branding strategy across its various subsidiaries, developing unique and cohesive visual identities for:

• Fly Fitness Gym

• Fly Radiance (Skincare & Beauty)

• Fly Exotic (Luxury Services)

• Fly Recordz (Music & Entertainment)

• Fly Homes (Real Estate)

• Fly Dishes (Food & Delivery)

• ...and several more in the Fly ecosystem

As part of the project’s second phase, I designed a user-friendly website for Fly Fitness, enabling users to register, manage their subscriptions, and make secure online payments.

Additionally, I was tasked with crafting social media campaign visuals and a comprehensive brand promotion strategy to boost visibility and engagement across digital platforms.

Key Deliverables:

• Master Logo & Brand Identity Manual

• Sub-brand Logos & Guidelines

• Website for Fly Fitness (Registration & Payment System)

• Social Media Design Assets

• Brand Promotion & Marketing Strategy

Results:

• Seamless brand structure across multiple business units

• Functional and engaging digital presence

• Ongoing creative partnership with the client

This project stands as a testament to the power of strategic branding, consistency, and versatility, and I’m proud to still be working actively with the Fly team.