Fly Multipurpose Company – Master Brand & Sub-Brand Identity Development
Brand Identity Creation, Sub-Brand Development, Website Design, Social Media Campaigns, Promotion Strategy
Lead Brand Strategist & Designer

The Fly Multipurpose Company is a dynamic umbrella brand encompassing several lifestyle and business ventures across different industries. This was one of the most comprehensive and impactful projects I’ve led, involving the creation of the brand from scratch, starting with logo design, brand identity, and logo manuals.
We then extended the branding strategy across its various subsidiaries, developing unique and cohesive visual identities for:
Fly Fitness Gym
Fly Radiance (Skincare & Beauty)
Fly Exotic (Luxury Services)
Fly Recordz (Music & Entertainment)
Fly Homes (Real Estate)
Fly Dishes (Food & Delivery)
...and several more in the Fly ecosystem
As part of the project’s second phase, I designed a user-friendly website for Fly Fitness, enabling users to register, manage their subscriptions, and make secure online payments.
Additionally, I was tasked with crafting social media campaign visuals and a comprehensive brand promotion strategy to boost visibility and engagement across digital platforms.
Key Deliverables:
Master Logo & Brand Identity Manual
Sub-brand Logos & Guidelines
Website for Fly Fitness (Registration & Payment System)
Social Media Design Assets
Brand Promotion & Marketing Strategy
Results:
Seamless brand structure across multiple business units
Functional and engaging digital presence
Ongoing creative partnership with the client
This project stands as a testament to the power of strategic branding, consistency, and versatility, and I’m proud to still be working actively with the Fly team.

